Already Late 39mm Watch

R$ 997,90 R$ 1.430,00

Some people chase the clock. Others wear one that laughs at its own lateness. The Already Late comes from that second school: the classic silhouette of a round case with a fluted bezel, a jubilee metal bracelet and an immaculate white dial, but with hand-scrawled numbers out of order and the phrase "Who cares I'm already late" written in blue ink, like someone admitting, without guilt, that their time is their own.

Powered by a Japanese NH35 automatic caliber, the same heart that beats in the most coveted pieces of accessible watchmaking, the Already Late balances heritage and mockery in just the right measure. The lightning-shaped seconds hand and the date window magnified by a cyclops lens complete a package that takes tradition seriously, and itself, not so much.

For those who understand that punctuality is for people with nothing better to do.